Selling Your Car Online |
|
In October 2004 MSN cars commissioned a leading market
research company to evaluate the internet's influence on
the 7 million people who purchased a car in the UK over
a 12 month period and found the web was beating
magazines and news papers hands down. |
|
Car selling online is not a
new concept by any means but is fast becoming the first
choice for the vast majority of motorists due to the
results achieved for relatively little cost. |
|
Research Tool
One third of all car buyers now use the internet to
research their next purchase and 18% source their car
from online advertising. With this in mind its essential
when advertising your car online to provide
comprehensive details regarding your cars specification
with plenty of good quality images.
Our system for displaying adverts helps buyers with
their research by allowing a side by side on screen
comparison of all the features at a glance. The table on
the advert for the vehicle specification is formatted
the same for every private seller with a total of 32
selling points to cross reference.
This format also helps with car selling research,
comparing prices for similar spec vehicles to give you
an idea of how to price your vehicle competitively. For
example your car may have, ABS, electric windows,
electric mirrors. If a similar car to yours is up for
sale with comparable mileage but does not have ABS or
electric mirrors selling your car for the same price
will make your car an attractive offer. |
|
More Information
Displaying such details as fuel type, transmission,
insurance group and even interior odour helps a buyer
with the decision making process but unless it is made
easy to compare one cars specification to another it can
become tedious and time consuming. |
|
The Buying Process
The study also found the purchasing process lasts on average for 4 months with
research beginning 1 month after the decision had been made to buy. Therefore another
important aspect to consider when selling your car online is the length of time your
advert will appear. For this reason we provide you with an unlimited term of
advertising on all our
packages. |
|
Finding your buyers
The most important aspect of selling your car online is reaching potential buyers.
Advertising your car over multiple websites is a very effective way of achieving
maximum exposure for your car. This way you cover a broad spectrum of internet users
who all have different preferences to websites. With the network of sites we
advertise your car on totalling 3 million visitors per month we provide car buyers
both in volume and variety. |
